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Showing posts from June, 2022

Influencers: How We Perceive Them and Why They Matter

Influencers: How We Perceive Them and Why They Matter Hello everyone, welcome to What's in the Middle. I have been slightly triggered, which prompted me to further research what an influencer is.  Gurus and influencers can be great resources, but it's important to remember that they are human. Just like anyone else, they can make mistakes.  They can also use other influencers' material to raise their platform; you would be none the wiser. Be sure to research before investing in a course or program from a guru or influencer. You may also want to consider meeting them in person before making decisions.   This will allow you to get a feel for their personality and whether or not they are someone you can trust. Introduction What is an influencer, and why do they matter in the age of social media? An influencer has the power to influence people's decisions because of their knowledge, authority, position, or relationship with the consumer. The way we perceive influencers has