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Influencers: How We Perceive Them and Why They Matter

Influencers: How We Perceive Them and Why They Matter

Hello everyone, welcome to What's in the middle. I have been slightly triggered, which prompted me to further research what an influencer is. 


Gurus and influencers can be great resources, but it's important to remember that they are human. Just like anyone else, they can make mistakes. 

They can also use other influencers' material to raise their platform; you would be none the wiser.


Be sure to research before investing in a course or program from a guru or influencer. You may also want to consider meeting them in person before making any decisions. 

This will allow you to get a feel for their personality and whether or not they are someone, you can trust.


Introduction

What is an influencer, and why do they matter in the age of social media?

An influencer has the power to influence the making decisions of people because of their knowledge, authority, position, or relationship with the consumer.

The way we perceive influencers has changed dramatically over the years. In the past, celebrities and public figures were the only people considered influencers. But with the rise of social media, anyone can be an influencer. And while someone may consider this as a positive development, others view it with suspicion and even hostility.

The good and bad of Influencers

There are a few reasons for the mistrust. First, there is a perception that influencers are self-promoters who are only interested in making money. Second, they believe that they often use dishonest tactics to gain followers and create content that is not always accurate or representative of reality.

Finally, there is a feeling that influencers are responsible for stoking some of the worst aspects of social media, such as envy, jealousy, and anxiety.

It's crucial to remember that influencers are people like anyone else. And while there are certainly some bad apples out there, many influencers also use their platform for good. For example, they can raise awareness about important issues, promote good causes, and fight against discrimination.

In the end, whether we like it or not, influencers are here to stay. So, it's up to us to decide how we want to interact with them. Do we want to follow them blindly, or do we want to be more critical and selective in the influencers we listen to? The choice is yours.

As someone who has worked as an influencer, I can say that the industry has both good and bad sides. On the one hand, it's great that anyone can have a platform to share their voice and reach a large audience. On the other hand, there is a dark side to social media influencer culture where people constantly compare themselves to others and feel like they're not good enough. It's essential to be aware of influencers' good and wrong sides to make more informed decisions about who we choose to follow.

Why do we care about what influencers say or do - what makes them so powerful?

It's because they can affect change. They can start trends and conversations, and people listen to them. So, we often look up to influencers as role models, whether we realize it or not.

However, there is a downside to this influence. It can be very upsetting if an influencer says or does something against our beliefs or values. Additionally, followers may blindly follow without thinking about the consequences if an influencer promotes something harmful or dangerous.

Conclusion

What are your thoughts on influencers? Are they a force for good or bad?

Do you think there is a need for more regulation regarding social media influencers? Let us know your thoughts in the comments below! Thanks for reading!






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