Influencers: How We Perceive Them and Why They Matter

Influencers: How We Perceive Them and Why They Matter

Hello everyone, welcome to What's in the Middle. I have been slightly triggered, which prompted me to further research what an influencer is. 

Gurus and influencers can be great resources, but it's important to remember that they are human. Just like anyone else, they can make mistakes. 

They can also use other influencers' material to raise their platform; you would be none the wiser.

Be sure to research before investing in a course or program from a guru or influencer. You may also want to consider meeting them in person before making decisions. 

This will allow you to get a feel for their personality and whether or not they are someone you can trust.

Introduction

What is an influencer, and why do they matter in the age of social media?

An influencer has the power to influence people's decisions because of their knowledge, authority, position, or relationship with the consumer.

The way we perceive influencers has changed dramatically over the years. Previously, celebrities and public figures were the only people considered influencers. But with the rise of social media, anyone can be an influencer. While some may consider this a positive development, others view it with suspicion and even hostility.

The good and bad of Influencers

There are a few reasons for the mistrust. First, there is a perception that influencers are self-promoters only interested in making money. Second, they believe they often use dishonest tactics to gain followers and create content that is not always accurate or representative of reality.

Finally, there is a feeling that influencers are responsible for stoking some of social media's worst aspects, such as envy, jealousy, and anxiety.

It's crucial to remember that influencers are people like anyone else. And while some bad apples are out there, many influencers also use their platform for good. For example, they can raise awareness about important issues, promote good causes, and fight against discrimination.

In the end, influencers are here to stay whether we like it or not. So, it's up to us to decide how we want to interact with them. Do we want to follow them blindly, or do we want to be more critical and selective in the influencers we listen to? The choice is yours.

As someone who has worked as an influencer, I know that the industry has good and bad sides. On the one hand, it's great that anyone can have a platform to share their voice and reach a large audience. On the other hand, there is a dark side to social media influencer culture, where people constantly compare themselves to others and feel like they're not good enough. It's essential to be aware of influencers' good and wrong sides to make more informed decisions about who we follow.

Why do we care about what influencers say or do - what makes them so powerful?

It's because they can affect change. They can start trends and conversations, and people listen to them. So, we often look up to influencers as role models, whether we realize it or not.

However, there is a downside to this influence. It can be very upsetting if an influencer says or does something against our beliefs or values. Additionally, followers may blindly follow without considering the consequences if an influencer promotes something harmful or dangerous.

Conclusion  

What are your thoughts on influencers? Are they a force for good or bad?

Is there a need for more regulation regarding social media influencers? Let us know your thoughts in the comments below! Thanks for reading!

This is my personal view, and I understand if you disagree.